The Produce News - Simplot’s White Russet a Marketplace Revolution
Simplot Plant Sciences is serving up a fresh development that is already generating buzz within the potato industry: the trademarked White Russet.
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Simplot Plant Sciences
National Geographic - New Commercial Potato Bruises Less, Could Reduce Food Waste
“Innate” is a weird name for a potato. According to the Oxford English Dictionary, innate means native, inborn, or natural, which most potatoes are, but which J.R. Simplot’s officially named Innate potato isn’t quite.